PC America Newsletters

Speedy Checkout
February 3, 2016 – 04:08 am
Alternate image for Cash

CONGERS — Cash registers have evolved a long way from the temperamental hand-cranked antiques of the early 1900s. Just ask David Gosman, whose company is turning out smarter registers for the Internet Age that speed up checkout lines, track consumer whims and curb employee theft.

His company, pcAmerica in Congers, counts 25, 000 customers using its register products in 50 states and 25 countries, whether it's small grocery stores, coffee shops, pizza parlors, Dairy Queens, car washes or restaurants.

Sales for the company's cash-register software and related products grew 27 percent last year and are on pace to rise 30 percent this year, according to the company. Revenues have grown at a double-digit pace for five years.

pcAmerica sells systems complete with computer monitors, accounting software, bar-code scanners, credit card readers and other gear to offer capabilities far beyond ringing up a transaction.

"It gives you a speedy, fast checkout, " said Gosman, chief executive officer. "It also tracks inventory and customer buying patterns. The system can give you an up-to-the-minute look at what your best-selling products are and how much money you have made in the store that day. Believe it or not, a lot of businesses don't know that."

Data tracking capabilities make it easier for a store to re-order hot products. By tracking inventory discrepancies and unusual transaction patterns by cashiers — such as too much returned merchandise — the system can also help a merchant tackle employee theft. One restaurant found that pcAmerica's cash registers triggered a 25 percent jump in sales — not because of more business but because of less theft.

"A lot of times at restaurants, you will have bartenders who will give out free shots of liquor or free food, " Gosman said. "They may be looking for a bigger tip. Sometimes, they are doing it for friends. But this system makes it harder for employees to get away with stealing."

At pcAmerica's small offices in an out-of-the-way complex in Congers, there is the laid-back working environment common at tech companies. Many of the 12 employees dress in blue jeans and sport shirts as they busily work on product development or customer inquires.

The company started as a computer newsletter 26 years ago and evolved into a computer catalog. The company was developing software for retailers by the mid-1980s under the leadership of Gosman's father, Howard.

"Since my dad worked in the computer field, I was involved with programming at a young age, maybe 10 years old, " said David Gosman, 26. "I pretty much grew up with this business."

Earlier this month, ownership of the company passed to the next generation. David Gosman took over as CEO as he and Richard F. Rotbard, an 11-year veteran of the company who is now president, bought pcAmerica for an undisclosed price from Howard Gosman and Steve Kahan, who were partners for 15 years.

"They wanted to retire and we wanted to continue the business, " Rotbard said. "We knew the business so well that it seemed a natural transition. They felt confident in our abilities to continue."

About 80 percent of the company's customers are small retailers with one to five stores or restaurants. That is a fertile market since studies have shown that small businesses create most new jobs. In addition to mom-and-pop grocers, car washes and pizza parlors, pcAmerica's roster of clients includes franchises of well-known chains: Burger King, Dairy Queen, Starbucks and Long John Silver.

Source: www.pcamerica.com
Victory Multimedia Bibles & Religion 400 Complete Works
Software (Victory Multimedia)
  • Reference software covering works from major world religions
  • 400+ works from 5 major religions; 6 different bible translations
  • All writings unabridged and complete; easy-to-use interface
  • 200 etchings of Gustave Dore to see or use in printings
  • Printable passages for use in studies or place of worship
Epson Epson Presentation Paper Matte, 8.5 x 11 Inches, 100 Sheets (S041062)
Office Product (Epson)
  • Matte coated, single-sided ink jet paper with a smooth finish
  • Perfect for newsletters, proposals and flyers with photos
  • For colorful graphic images and razor sharp black text
  • Guaranteed to work with ALL ink jet printers
Epson Epson Premium Presentation Paper MATTE (8.5x11 Inches, Double-sided, 50 Sheets) (S041568)
Office Product (Epson)
  • Perfect for non-glare photographs, craft projects and signage.
  • Resists fading up to 72 years.
  • Guaranteed to work with all inkjet printers.
  • Pack of 50 Sheets
ScrapSMART ScrapSMART - Patriotism: Let Freedom Ring Software Collection - Jpeg & PDF Files [Download]
Digital Software (ScrapSMART)
  • A total of 72 high-resolution Jpeg and PDF files
  • 15 Patriotism: Let Freedom Ring Designs in four ready-to-print sizes: (3 x 4 , 5 x 6 1/2 , 6x 8 , 8 1/2 x 11 )
  • 6 Pattern Designs and 2 Label\Frames in three sizes
  • With the click of your mouse, save time and money and be creative 24/7
  • Requires compatible Microsoft Word and Adobe PDF viewers
ScrapSMART ScrapSMART - Civil War Legacy Collection Software - Jpeg & PDF Files [Download]
Digital Software (ScrapSMART)
  • 16 Civil War Scenes in both Black & White and Sepia in four sizes: 3 x 4 , 5 x 6 1/2 , 6 x 8 , 8 1/2 x 11
  • 6 full sheet (8 1/2 x 11 ) pattern designs
  • 1 Label/Frame/Gift Tag design in three sizes
  • 1 Full-Color Map
  • Requires compatible Microsoft Word and Adobe PDF viewers
Popular Q&A
What is the Future Farmers of America (FFA) newsletter called?

The name of the FFA publication is called FFA New Horizons. All members receive 6 issues of this annually and it features entertaining and informative articles that are relevant to the FFA membership.

Related Posts