It Newsletter Designs

6 Design Tips to Make Your Email Newsletter Visually Appealing
January 16, 2016 – 09:04 pm
Newsletter design for ANZ

6 Design Tips to Make Your Newsletter More Visually Appealing1. Create a header

Your newsletter needs a header. It’s the equivalent of a newspaper’s name. It sits at the very top of your newsletter and usually includes the title of your newsletter, company name and logo.

You can use online DIY tools to help you create your header. Check out Share As Image or Pixlr. With these programs, you don’t need any graphic experience to create and save graphics to your computer. Simply create your header once, and use it again and again.

Here are a couple of examples:

2. Let your logo dictate color scheme

To be visually appealing, your newsletter needs a color scheme. Since your logo is part of your header, consider using those colors throughout your email newsletter as font colors or borders.

6 Design Tips to Make Your Newsletter More Visually Appealing3. Stick to standard fonts

When selecting fonts for your newsletter, the main priority is legibility. Stick with basic fonts like Times New Roman and Arial. You don’t want to use too many fonts either. Pick one or two fonts for the entire newsletter.

4. Use subheadings

Your newsletter should have several different pieces of content that are broken up by subheadings. It should look a lot like a newspaper. The subheadings should be in one of the clear fonts that you selected. The size of the subheadings should be smaller than what’s used in your header, but larger than the text you use for articles.

5. Stack content

Here’s are two examples from Behance and Format:

6 Design Tips to Make Your Newsletter More Visually Appealing6. Use pictures

A well-designed email will have a good balance of text and images. When a recipient opens your email, they are instantly drawn to images. By adding a few pictures, you pull the reader in while enhancing the text at the same time.

When you create your next newsletter, add pictures that are easy to snap with your digital camera. For example, take a picture of an employee that you plan to highlight or grab a shot of your newest product to include in the next edition.

Of course, some businesses don’t have a lot of “photo-worthy” opportunities. An online magazine that sells monthly subscriptions, for example, might not have a lot to take pictures of. If you’re in the same position, use simple graphics, or consider buying stock images from sites like iStock to incorporate into your newsletter. We use stock images on our blog and in our weekly newsletter, the VR Buzz.

Overall, you want a email newsletter that’s attention grabbing. It should have a clean, organized layout that makes it easy for the reader to digest all of the content. These tips are meant to spruce up your newsletter, increase readability and ultimately create an email newsletter that your audience looks forward to.

Know of a nicely designed email newsletter? Share it with us in the comments.

with VerticalResponse.

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Popular Q&A
How do you maintain consistency in newsletter design?

A newsletter doesn't have to be boring. It can have little surprises pop up. But consistency aids the reader by organizing your words and eliminating distracting clutter. Consistency unifies the many different elements -- headlines, text, clip art, photos, captions, short stories, long stories, fillers, etc. -- and doesn't distract the reader from the message.

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