It Newsletter Tips
I recently presented a webinar for an audience that is brand new to email marketing where I shared my top 10 tips for great enewsletters. As email marketers, we always get caught up in new trends, hot topics, and the latest buzzwords, but revisiting the basics every now and then is never a bad idea, so I thought I’d share my tips with you on the blog. What are your best tips for people who are just getting started in email marketing? Here are mine.
1. Keep it short.
My first tip for a great newsletter is to keep it short. We recommend that you keep your newsletters to three to four scrolls. You send out newsletters because you have great information to share, but, you don’t need to dump all of your information into one email. If you are finding that it’s hard to condense all of your information down, try using a table of contents, so people can see all the stories that are included in your email right at the top and go directly to the one they’re interested in. If your newsletter is too long and they get tired of scrolling, they might miss something great at the bottom. We also recommend bullets to condense text. They’re easier to read then sentences as people can just breeze right through them. You could also try summarizing your stories and linking off to your website where a full story can be shared. One of our clients – Visit Loudoun – did just that and saw their engagement rates skyrocket by 514%!
2. Watch your images.
My next tip is to be careful with your images. Imagery is obviously eye-catching and draws a reader in when used properly, but when it’s not, it can be very harmful. We recommend a ratio of 70 percent text to 30 percent images to also help with getting through spam filters. Something you never want to do is make your email an entire image – that could be a red flag for spam filters. If you’re are going to use images – and you should! – make sure that your images include alt tags.