It Newsletter Articles

Blog vs Newsletter - What is the difference?
January 20, 2016 – 11:42 pm
Hemingway app screenshot

You've traditionally created a printed publication, but now you want to go online to save printing costs. Do you create a newsletter formatted website or do you use a blog?

We have been asked this question many times and recently the answer has become increasingly clear. First, let's define what is a blog and newsletter. The definitions below are courtesy of Wikipedia.

Blog

A blog (A contraction of the term "web log") is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order.

Newsletter

A newsletter is a regularly distributed publication generally about one main topic that is of interest to its subscribers. Newspapers and leaflets are types of newsletters. General attributes of newsletters include news and upcoming events of the related organization, as well as contact information for general inquiries.

If you look at the definition of a blog and a newsletter there are not a lot of differences. Many of the differences that come to mind are because of what historically the words mean to us. Newsletters were originally printed pieces that came out on a regular schedule, usually monthly, on topics of interest to an specific audience. For organizations these newsletters range from human resources to information technology and most of us get PDF versions of newsletters with a wide array of readability and use. PDFs are often not used appropriately and cause your information to be more difficult to discover and read.

What was the stigma with blogs?

The blog was one of the first Web 2.0 and social media platforms. Blogs initially were given a bad name because the general public felt that it was only one person's opinion of a topic. This was true for a period of time in the early stages of Web 2.0, but blogs are now one of the primary methods of communications between professionals. If you remove all preconceived notions about blogs, you have a simple platform to share information to an audience on a timely basis around single or multiple topics.

With today's blog tools many authors can contribute to a blog and can release a batch of "posts" on a regular schedule or release each post at a time. Tools are available to allow people to subscribe to the RSS feeds or even receive an email notification when new posts are published. Since blog entries are time based on a particular subject, they can be a helpful way to inform an audience on a timely basis.

Any benefits to a blog?

With today's technology there is not much difference between a blog and an online newsletter as a communication tool. Blogs by default are categorized or grouped by year, month and day. If you have a monthly newsletter, you could simply publish all your posts as they are completed. You could then send a link to just the blogs for that month via email or using automated method. Another benefit to using a blog format is that visitors can comment on the posts and easily share them on social networks.

Posting on a continuous cycle will also make the search engines happy because they will see content being updated regularly. When content is updated often, search engines will index your site on a more frequent basis thus driving more traffic to your site by people searching on keywords. In addition, search engines will see your blog entries as discrete pieces of content, rather than one large chunk of loosely related information. This will improve the chances of your blog entry showing up in search engine results, as well as improving the overall quality of your site.

Source: agsci.psu.edu
You might also like
article-event-newsletter
article-event-newsletter
How to Write a Newsletter Article
How to Write a Newsletter Article
CASTLE ROCK: THE STEPHEN KING NEWSLETTER June 1986 , Vol. 2, No. 6, Includes Articles "The Plant: The Unseen King"; "The Man Who Would Not Be King" By Stanley Wiater (fiction) , ETC. Castle Rock Was Published in Bangor Maine, From 1985 to 1989, and It
Book (Bangor, Maine: Published By Stephen King)
CASTLE ROCK: THE STEPHEN KING NEWSLETTER November 1986 , Vol.2, No. 11, Includes Articles It a Journey Into the Dark Side , ETC. Castle Rock Was Published in Bangor Maine, From 1985 to 1989, and it Was the Only Official Stephen King Newsletter, Publi
Book (Bangor, Maine: Published By Stephen King)
CASTLE ROCK: THE STEPHEN KING NEWSLETTER July 1986 , Vol. 2, No. 7, Includes Articles IT": Stephen King's Comprehensive Masterpiece By Michael Collings. A Review of "The Mist" in 3-D Sound. SK on Video Cassette , ETC. Castle Rock Was Published in Ba
Book (Bangor, Maine: Published By Stephen King)
CASTLE ROCK : THE STEPHEN KING NEWSLETTER September 1987 , Vol. 3, No. 9, Includes Articles SK's House is a Tourist Spot; Notes on "IT" ; Books on Stephen King ,ETC. Castle Rock Was Published in Bangor Maine, From 1985 to 1989, and it Was the Only
Book (Bangor, Maine: Published By Stephen King)
CASTLE ROCK: THE STEPHEN KING NEWSLETTER April 1988 , Vol.4, No. 5, Includes SK Read Gunslinger Tapped for June Release, Musical "Carrie" is Strange Spectacle , ETC. Castle Rock Was Published in Bangor Maine, From 1985 to 1989, and it Was the Only Off
Book (Bangor, Maine: Published By Stephen King)
Popular Q&A
avatar
iam aindian. my mother language is gujarati. how can i understand english news paper times of india 100%? | Yahoo Answers

Before you try to read anything listen to the english news more often.Alongside also read the paper daily.After some time you will be able to coordinate what you hear and what you read.But this could take time .All the luck to you .

Related Posts