Hard and soft news Story
Publicity – Information about an organization, issue, event, or cause that earns space and/or time in media. As a public relations strategy or tactic, it can be defined as the dissemination of purposefully planned and executed messages to selected media to further the interest of an organization or individual without specific payment to that media.
Publicity tools and techniques – Check the resources section entitled Publicity Tool, Techniquers, and Tools of the Trade.
Buzz refers to the excitement caused by a product, celebrity, company, etc. It’s often generated by extensive media coverage. To view a sample media analysis report that uses buzz,
News and news terms
Actuality – A news report from the scene. It includes ambient or natural sound and may feature statements by an on-scene reporter, witness/participant comments, an interview with a knowledgeable source, etc.
Angle – The approach or perspective from which a news situation or event is viewed or the hook chosen for a story. (See news values)
Assignment – Instruction to a reporter to cover an event.
Attribution – Identification of the source of a fact, judgment, or quotation.
Beat – The specific area (politics, environment, crime, etc.) covered by a particular reporter.
Byline – The writer’s/reporter’s name, usually at the beginning of the news item, story, column, etc.
Bumper – In broadcast, a brief item or transitional device used between segments of a program such as a newscast. It can be as simple as “we’ll return after these messages.”
Column – An opinion piece written by a staff or syndicated columnist. Many columnists are published on a regular basis.
Copy – Anything written for publication or broadcast.
Copy desk – The desk used by copy editors to read and edit copy as well as write print headlines (if necessary).
Correction – Errors that reach publication are retracted or corrected if they are serious or if someone demands a correction.
Editorial – An opinion piece written by the editorial page editor or a member of the publication’s editorial board.
- Guest editorial – an opinion piece written by someone outside the publication who is an expert or has particular insight on an issue, event, or situation.
Embargo – An agreement between the media and the source not to use a story until an agreed-upon date/time.
Endmark – A symbol (usually -30-) used at the end of news copy and news releases to indicate “the end.”
Exclusive – A story only one reporter or small group of reporters has obtained.
Flag – The printed title of the newspaper on page one. (This often is incorrectly called the masthead.)
Flare – The main story on page one. Also known as a splash.
Graphics – All visual materials such as charts, graphs, photographs, etc.
Jump – To continue a story from one page to another.
- Jump head – the headline, using the same words as in the jump line, on the continuation of a jumped story.
- Jump line – a line inserted where the jump occurs to direct the reader to the rest of the story.
Kill – Pulling a story at any stage of the process. A story may be killed before it is even written or it may make it into the news line-up only to be killed later – sometimes at the 11th hour.
Lede – The print story’s opening paragraph.
Lead-in – Introductory comments to a taped or live story on a news event or situation. The lead-in often provides context for the upcoming story.
Line-up – The order in which stories are arranged in a newscast.
Live – A field report, newscast, or other report that is not recorded. Also, any material read on air in real time.
Masthead – The formal statement of the publication’s name, officers, place of publication, and other descriptive information. It usually is printed on the editorial or op-ed page.
Newsbreak – A brief segment with a couple news headlines and/or teasers to encourage viewers or listeners to tune in for the complete newscast.
News bulletin – A brief story on an important and often breaking news event that may cut into regular TV or radio programs.
News values – are those factors that determine the newsworthiness of events and situations. Although the following terms may differ from text book to text book and newsroom to newsroom, the essence of each is contained in all.
Zelta Cell Phone HD Movie Video Amplifier with Foldable Holder Stand for Apple iPhone 6/6s/6 Plus/6s Plus, Samsung Galaxy S6/S6 Edge/S6 Edge+ &All other Smart Phones (White)