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Google's 'phone friendly' #mobilegeddon causes SEO mass HYSTERIA
April 9, 2016 – 06:37 pm

Stephen GlasskeysToday's the day Google's new "mobile friendly" search algorithm goes into effect. Simply put, from now on web pages easily viewed by mobiles get placed higher in search results, the others... not so much.

So if you happen to hear screams of anguish originating from a sales or marketing department today you will probably know why: Odds are high that a SERPs rank fell low.

In IT Blogwatch, bloggers reach for a cell phone.

Luck is for the unprepared, so says Katherine Noyes:

Google said in February that it was going to make mobile-friendliness matter more to its search-engine rankings. [Today], it makes good on that...and webmasters who didn't heed the warning may see a steep drop in traffic.

It's a shift so potentially fraught with peril for those who aren't ready that it's being called "Mobilegeddon.". MORE

Liam Tung shows us the way to a mobile future:

[Google warned in February] that the change would have a "significant impact" on search rankings - especially given that around half of searches are thought to be conducted from a mobile device.

Those wanting to see if their websites are likely to be affected can use Google's mobile friendly test tool, available here. MORE

Mobile is tough for everyone, except Kelly Fiveash:

In light of last week's...decision brought by Brussels' competition chief against Google...some commentators have [characterized] Mountain View's latest algorithmic tweak as an attack on SMBs that operate in the 28-member-state bloc.

However, while Google may indeed hamper the search rankings...a few have noted that mobile remains a tough place to rake in ad revenues –- even for the biggest players out there today.

In June last year, former Financial Times Silicon Valley scribe Tom Foremski claimed that "even Google" was "having trouble" with making money from mobile ads.
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