It Newsletter Topics

6 direct mail newsletter content topics for past clients
February 25, 2016 – 03:18 pm
Email-newsletter-topics

Key Takeaways

  • If a person gets a piece of direct mail with your name on it, they'll be instantly reminded of the exceptional service you provided them and will be more likely to think of you when they need that service again.
  • A direct mail recipient list of about 100 to 125 names is small enough that it's affordable.
  • You will need to adjust your newsletter topics to cater to homeowners rather than buyers. Some usable topics are home safety, upgrades and renovations.

Agents, you might be wondering: Why send direct mail to past clients? They've already done business with you, and you're sure they'll do business with you again, right? Not necessarily. Sending direct mail newsletters to past clients is a great way to ensure you stay top-of-mind. If a person gets a piece of direct mail with your name on it, they'll be instantly reminded of the exceptional service you provided them and will be more likely to think of you when they need that service again. Also, a direct mail recipient list of about 100 to 125 names is small enough that it's affordable. It won't break the budget to send direct mail to this size of an audience, and there is a certain prestige associated with direct mail. For example, getting a wedding invitation sent by direct mai...

Source: www.inman.com
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