Computer News of the Day

Southwest Airlines extends its fare sale an extra day as computer
March 10, 2016 – 03:07 am
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UPDATE, 1:30 p.m. Thursday: Kevin Krone, Southwest Airlines’ chief marketing officer, put this message out on Southwest’s “Nuts about Southwest” blog:


“We appreciate your patience and apologize for any inconvenience or disruption to your travel plans. As you may know, we recently launched a fare sale that has impacted site and mobile functionality. We have extended the fare sale from end of day Thursday to end of day Friday, allowing Customers extra time to book. Our primary mission is to give our Customers outstanding service and great low fares. Our Employees are doing everything they can to deliver on that promise.

“We are working nonstop to correct web site functionality, and continue to closely monitor and restore site stability. With the site functionality limited, we’ve had a higher number of Customers reaching out to us. We are doing our best to accommodate all Customers as quickly as possible. At this time, we recommend users stay close to our social channels for the latest information on web site and mobile stability.”

UPDATE, 10:40 a.m. Thursday: As its computer problems persist into a second day, Southwest Airlines said Thursday that it was extending its three-day fare sale another day.

Visitors to Southwest's mobile app didn't have much luck, either.That means that the sale on tickets will now end at 11:59 p.m. Friday, not Thursday as originally planned.

“We recently launched a fare sale that created an extraordinarily high volume of customer demand and impacted functionality, We apologize to customers for any inconvenience and impact to travel plans, ” Southwest spokeswoman Brandy King said.

“Southwest teams have worked nonstop to correct website functionality, and we continue to work on fully restoring the site. We have extended the fare sale from end of day Thursday to end of day Friday, allowing customers extra time to book, ” she said.

Callers to the airline’s reservations centers are facing wait times of more than one hours.

The sale, for travel between Aug. 24 and Dec. 16, offers one-way fares of $49 to $149. Fridays and Sundays aren’t included, and days around Labor Day and Thanksgiving aren’t included, either.

Original item: Problems were continuing Thursday morning for Southwest Airlines, which saw its reservation system overwhelmed with fare shoppers Wednesday.

As the three graphics show, visitors to Southwest’s main website and mobile website are still running into difficulties in shopping for fares.

It also seems to be affecting other areas of the system, such as the ability to check on the status of flights.

We were able to use the booking system for an international flight. The international reservations are handled by a different reservations system than the domestic reservations. That might explain the success on the international booking.

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