Best computer Program for Newsletters

9 Tricks to Design The Perfect HTML Newsletter
April 4, 2015 – 10:53 am
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An e-mail newsletter is the perfect way to stay in touch with your clients or followers. Often your company or website will have numerous product updates, or possibly upcoming events you’d like to share. It’s always possible to post new information to your blog or social media streams, but your audience can only go so far to reach you. In this case, e-mail is certainly not dead technology, merely untapped potential.

The process of creating and sending out a newsletter is a lot easier than one may think, but to design a custom template and build your own code — this can take a bit longer.

We have compiled some fantastic tips to get you designing high-quality HTML newsletters like never before. Even if you’re a newbie to the subject you’ll surely find some invaluable information to get you started in the e-mail marketing process.

Goals of a Newsletter

Before getting into the design aspects we should clarify your purpose for building a newsletter. Depending on the type of website you run, the information contained in your newsletter may vary dramatically from others, but the core purpose of a newsletter is to deliver convenient updates right to your reader’s Inbox.

Heavy Internet users are likely to check their e-mail more than twice a day. Even those who are constantly busy will take the time to go through their messages at least once a day. This is the perfect time to capture attention even without requiring visits to your site. Even if nobody is clicking through your links, the information is still received, which is great for building a brand name.

Consider some of the topics you would need to offer in your design. Are you including links to signup for your service; possibly blog links, or most recently published articles on your site? The layout of your newsletter will reflect how you wish for your readers to respond, but ultimately you are looking to drum up interest and pass around some interesting tidbits of information to the masses.

1. Utilize Tables in your Layouts

This may seem a bit contradictory towards today’s modern web standards, but e-mails are still archaic in their rendering engines, thus you have to build towards older models. Unfortunately tables are the easiest way to get everything working properly among the various e-mail clients. Depending on your knowledge of building table-based layouts, this might actually come as good news!

You may also wonder why div and other block elements are not such a good idea. Most e-mail clients are built to strip away any extraneous CSS content. This means you won’t be able to use much of anything except for inline CSS (and even full support is shoddy). Clients such as Microsoft Outlook 2007 and Google’s Gmail have very poor support for floated elements and direct positioning.

The best solution would be to nest multiple tables inside each other. Padding and margins are not set to a particular scale between many e-mail clients. This is a reason to stick to using width="value" on all of your table cell elements. These will always display the same width no matter which e-mail client your readers are using, so it’s a lot safer and more consistent to set padding and margins using empty table cells.

2. Fixed-Width Positioning

You have a few options when building the drafts of your newsletter layout, however the best option to follow is to set fixed widths for your containing table. There are many varying monitor resolutions — you won’t be able to please everybody. If you don’t have particular elements with static widths, you could always use width="100%" on your containing table. This will allow your content to fill the entire width of all e-mail clients.

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Popular Q&A
What is the best computer program for creating newsletters for a business? | Yahoo Answers

The best one that I would use, is either OpenOffice 3 - Draw or Adobe CS4 - InDesign. Both are great at producing newsletters. Best thing about OpenOffice 3 is that it's free to download from...
Anyway hope this helps!!!

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